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Home Uncategorised

Why business consultants are turning to automation to scale smarter

Huub Rulkens by Huub Rulkens
5th August 2025
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Business consulting isn’t what it used to be.

In a post-pandemic, AI-driven, client-demanding world, the traditional model of exchanging hours for invoices is quickly becoming obsolete. Modern consultants are expected to deliver faster, communicate better, and offer scalable value beyond one-on-one sessions.

Enter automation—the not-so-secret weapon savvy consultants are using to serve more clients, charge higher rates, and grow without burning out.

1. More Clients, Less Chaos

Consultants are now using automation platforms to handle everything from lead generation to onboarding and follow-up.

Instead of juggling DMs, emails, and spreadsheets manually, tools like GoHighLevel (an all-in-one CRM and funnel builder), Zapier (workflow automation), and Calendly (frictionless scheduling) now run the entire front end of solo-run consultancies.

📊 Businesses that automate lead management see a 10%+ increase in revenue within 6–9 months, according to Forrester Research.

2. Productized Services Done Right

Smart consultants are transforming their one-on-one work into scalable digital assets—strategy templates, pre-recorded audits, checklists, and courses.

Selling through platforms like ThriveCart or Gumroad, and delivering via email automation or private links, means they can sell 24/7—without having to be online.

✅ Want to boost post-purchase engagement? Add an upsell or offer a call using tools like Bonjoro to send a quick personalized video.

3. Follow-Up That Doesn’t Drop the Ball

The biggest consulting revenue killer? Lack of follow-up.

Automation fixes that. Consultants use GoHighLevel, HubSpot, or Pipedrive to:

  • Trigger proposals post-call
  • Automate follow-up emails and reminders
  • Send onboarding docs or strategy summaries

Pair these with an AI transcription tool like Otter.ai to auto-generate call notes and repurpose them into deliverables.

🧠 Invesp reports that 80% of sales require 5 follow-ups, yet 44% of consultants give up after one.

4. Smarter Reporting and Client Portals

You don’t need to manually send monthly updates anymore.

Consultants are now building automated dashboards using Notion, Airtable, or embedding analytics from tools like AgencyAnalytics or Databox. These dashboards:

  • Auto-pull KPIs from connected accounts
  • Update in real-time
  • Give clients a self-serve experience with high perceived value

💬 “Automation doesn’t remove the personal touch—it amplifies it by giving consultants more time to focus on what really matters.”
— Erica Johnson, Founder, ModernConsulting.io

5. Scaling Without Losing the Human Touch

Ironically, automation can make your business feel more personal—at scale.

Here’s how top consultants are doing it:

  • Trigger milestone check-ins using GoHighLevel
  • Send personalized video thank-yous via Bonjoro
  • Use Typeform or Tally.so to collect feedback that triggers custom follow-ups

🔁 Bain & Company found that increasing customer retention by just 5% can increase profits by 25% to 95%.

Bonus: What About Social Proof and Online Presence?

Let’s face it—visibility sells.

Consultants are building authority using tools like Buffer, Hypefury, or Metricool to schedule content across LinkedIn, Instagram, and X (Twitter).

Some still ask: Is buying followers from services like Stormlikes or Famoid safe?

The truth? Fake metrics are easy to spot. Clients today want transparency, real reviews, and visible proof of work. Use automation to amplify your voice, not fake it.

Final Thought

Consultants who embrace automation aren’t just working smarter—they’re building businesses that run without them.

From lead generation to client delivery, automation helps you:

  • Scale without more staff
  • Charge more for your expertise
  • Focus on what you actually enjoy doing

Still chasing leads and sending proposals manually?
It might be time to rewire how your consultancy runs.

Bonus: What About Social Proof and Online Presence?

Digital presence still matters, especially when scaling. Consultants often get asked about their online visibility—how active they are, how many followers they have, whether they’re credible. Questions like is buying from Stormlikes safe?  come up because people want real, authentic growth—not vanity metrics. The takeaway? Transparency and trust win, and automation can support that too.


FAQ: Consultants & Automation

Q: Can automation really work for high-ticket consulting?


A: Yes—automation handles admin and ops. Your insight still powers the strategy. The result? More time in your zone of genius.

Q: What if I’m not technical?


A: Most tools today are drag-and-drop with tons of templates. You can also hire a GoHighLevel expert to set it up once and hand you the keys.

Q: Won’t automation make my service feel robotic?


A: Done right, it feels more human. Think: birthday check-ins, video updates, and milestone triggers—all delivered without you lifting a finger.

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