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Home Freelancing

10 Helpful WordPress plugins to improve your website performance

Huub Rulkens by Huub Rulkens
7th July 2025
in Freelancing, Marketing, Startup, Technology
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WordPress Plugins
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Running a successful WordPress website requires the right wordpress plugins to enhance performance, security, and user experience. Whether you’re building a site yourself or working with a web development agency, these essential plugins can make a significant difference.

Entrepreneurship is about turning ideas into action and creating value through innovative products or services.

A WordPress website is a powerful tool for entrepreneurs to build an online presence quickly and in a affordable manner. With thousands of themes and plugins, it offers flexibility to create anything from blogs to e-commerce sites. WordPress holds a significant share of the website market, powering around +30% of all websites.

WordPress plugins extend functionality, helping with SEO, security, marketing, and customer engagement. Together, WordPress and its plugins empower entrepreneurs to grow their businesses online with ease. Here is a list of helpful plugins to expand your wordpress website.

1. Yoast SEO – WordPress plugins to optimize for Search Engines

Yoast is one of the best SEO plugins for WordPress, helping websites rank higher in search results.

Benefits:

  • Provides real-time SEO analysis to improve content readability and keyword usage.
  • Generates XML sitemaps automatically for better indexing by search engines.
  • Helps optimize meta descriptions, title tags, and URL structures.

2. WordFence – Enhance website security

A robust wordpress security plugin called WordFence that protects your website from malware, hackers, and brute-force attacks.

Benefits:

  • Includes a powerful firewall to block malicious traffic.
  • Offers malware scanning and automated alerts for security threats.
  • Provides login security with two-factor authentication and IP blocking.

3. Gutenberg – Streamline your content management

The default WordPress editor of Gutenberg makes content creation easier with a block-based system.

Benefits:

  • Allows for flexible, drag-and-drop content creation without coding.
  • Provides built-in design blocks for images, videos, buttons, and layouts.
  • Improves page speed and performance compared to older editors.

4. Astra (via ThemeForest) – Choose a versatile WordPress theme

Astra is a lightweight, customizable theme designed for speed and flexibility.

Benefits:

  • Loads faster than many other themes, improving user experience and SEO.
  • Offers pre-built website templates for easy setup.
  • Integrates seamlessly with page builders like Elementor and Beaver Builder.

5. WP Rocket – Improve your site speed

A powerful caching plugin WP Rocket that optimizes your website’s loading speed.

Benefits:

  • Enables page caching to make websites load faster.
  • Reduces file sizes with minification and GZIP compression.
  • Implements lazy loading for images and videos to improve performance.

6. WooCommerce or Easy Digital Downloads – Build an online store

Both plugins help you sell products online, with WooCommerce focusing on physical goods and EDD on digital downloads.

Benefits:

  • Provides a seamless shopping experience with multiple payment options.
  • Supports customizable product pages and checkout flows.
  • Integrates with shipping providers and inventory management tools.

7. Stripe – Simplify payments

A trusted payment gateway Stripe that enables secure transactions.

Benefits:

  • Supports multiple currencies and payment methods, including credit cards and Apple Pay.
  • Ensures secure transactions with built-in fraud detection.
  • Integrates easily with WooCommerce and other eCommerce plugins.

8. WP Smush (or other image optimization tools) – Optimize images for faster loading

Compresses images with WP Smush without losing quality, improving website speed.

Benefits:

  • Reduces image file sizes automatically to enhance performance.
  • Supports bulk image optimization for efficiency.
  • Improves page load speed, leading to better SEO rankings.

9. WP Upgrader / GDPR Consent – Ensure privacy compliance

Helps websites comply with GDPR compliance and other privacy laws.

Benefits:

  • Provides customizable cookie consent banners for transparency.
  • Allows users to manage tracking and privacy preferences.
  • Helps businesses comply with international privacy regulations.

10. Google Analytics (or MonsterInsights) – Track your website performance

Monitors traffic and user behavior Google Analytics and/or MonsterInsights to optimize your website’s effectiveness.

Benefits:

  • Tracks real-time visitor activity and demographics.
  • Provides insights into popular pages and conversion rates.
  • Helps improve marketing efforts with data-driven decisions.

Other helpful plugins we think are useful:

  • WPForms – WP Forms Create simple, customizable forms for user interaction.
  • Typeform – TypeForm Collect user feedback through interactive surveys.
  • Zoho CRM – Zoho CRM Manage customer relationships and sales processes efficiently. Basic one, so you don´t get distracted.

With these plugins, your WordPress website will be well-equipped for growth, security, and performance!

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